Our state-of-the-art recording studios and consoles are home to award-winning, talented, and experienced engineers. With over three decades in the business of post-production sound, our experience of offering world-class audio services is unrivaled in the region. The premier ADR (automated dialogue replacement) facility for feature films, episodic television and commercials shooting in the South, we also feature Atlanta’s premier dubbing and mixing stages.

We have worked with award-winning projects from across the entertainment industry. From episodic television series like AMC’s The Walking Dead and The CW’s The Vampire Diaries to Academy Award winners (Lincoln and The Muppets) and blockbusters (The Hunger Games), our team has solidified a winning reputation in ADR.

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Audio Services include:

• Full-service audio production
• Sound design, VO record, Music
• Atlanta’s only dubbing stage
• Dolby-certified mix facilities
• 4 control rooms, SSL Avant and ICON D-Control mixing consoles
• ISDN Connection via Dolby Fax, APT-X, or phone patch available

Download our audio services brochure for more details.

ADR, sometimes referred to as looping, is the process of re-recording dialogue in the studio in synchronization with the picture. In addition to our award-winning ADR mixers and our large ADR stage, we offer remote ADR and on-set ADR with streamers and text on-screen.

Learn more about ADR

According to The Elements of Cinema, ADR is a process whereby dialogue is re-recorded in a studio during audio post production to match picture filmed during principal photography. As the name implies, this better quality re-recording of an actor’s dialogue replaces the previously recorded poor quality audio. ADR is necessary when, for one reason or another, no suitable dialogue was recorded during principal photography. Some of these reasons are:

  • The location was too noisy
  • An external sound ruined the audio in a “good” take (like a construction nearby).
  • A microphone could not be used (maybe it was malfunctioning).
  • The director wanted to shout directions during filming (so no usable audio could be recorded).

ADR takes place during audio post production when the production sound was not recorded properly. No cameras are used, and the actors are not in costume, otherwise this would be known as a pick-up.

FilmSound.org has a similar definition of ADR:

Dialog that cannot be salvaged from production tracks must be re-recorded in a process called looping or ADR. Looping originally involved recording an actor who spoke lines in sync to “loops” of the image which were played over and over along with matching lengths of recording tape. ADR, though faster, is still painstaking work.

An actor watches the image repeatedly while listening to the original production audio on headphones as a guide. The actor then re-performs each line to match the wording and lip movements. Actors vary in their ability to achieve sync and to recapture the emotional tone of their performance.

The team at filmmaking.net states that ADR is the term used to describe the process of re-recording actors’ audio in a controlled environment (i.e. a sound studio) during audio post production. During the ADR process, actors are called back to the studio to lip-sync lines recording during principle photography in time with a projection of scenes and/or a rough cut of the film. The main reason for re-recording lines is to obtain clean sound, however ADR is also sometimes used to subtly adjust an actor’s performance in a scene (by having them deliver the same line with slightly different inflection). It can also be used to add new non-sync dialogue to aid the story (i.e. record a line which is then “delivered” while the actor has their back to camera).

ADR is used extensively on big budget films, since it is almost impossible to get clean sound on a set where several hundred people may be working, but is also extremely valuable for independent films where you don’t have full control of the location (and therefore may end up with unwanted background audio in your sound).

Learn more here: An interview with Greg Crawford: One of Atlanta’s best ADR engineers.




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