Metaforce is a distributed workforce of media professionals who deliver services including metadata entry, captioning, and clip selection to enhance the value of your content.

Our Metaforce division offers a unique suite of high-value content services to support all types of archive projects, both large and small. Metaforce provides the technology, expertise and manpower to undertake daunting media asset management projects in a fraction of the time and at a fraction of in-house costs.


Crawford Metaforce provides the following services:

  • Metadata Writing
  • Stock footage clip selection
  • Program segmenting
  • Commercial extraction
  • Audio and video transcription
  • Picture synchronization
  • MAM implementation planning and consulting
  • Database strategy development, management and search
  • Archival consulting, analog-to-digital strategies
  • Film and video migration and restoration strategy


For professional, turn-key solutions to your archival needs, Crawford’s Engage MAM platform combined with Metaforce is the answer. Crawford has developed a new generation of cutting-edge Web tools and content management technology to ensure optimum cost effectiveness for every project.

Now, Crawford is the only company in the industry that can make large media management projects truly affordable and often profitable. This is why Crawford’s Media Management offerings have become the premier, de facto solutions in the Media Asset Management industry.

Smart Technology

We combine sophisticated technology and smart administration with a massive distributed workforce to enable a fast, high-quality system of metadata creation. Crawford employs this unique parallel workflow to enhance the value of your content quickly and a low cost.


1. Your Content

You have a library of media or other content, and it needs to be organized.

2. Schema Creation

Metaforce consults to create schema, metadata, and organizing principles for your content.

3. Distributed Workforce and Cloud

Using cloud access and our distributed workforce, we tag and organize your content.

4. Resulting Files

Preview files and final files are created, along with metadata to unlock their potential.

5. Tagged and Organized

Ingest into your own DAM system, or use our best-in-class Engage asset management solution.

6. Storage

With content migrated, tagged, and organized, we will help you decide on storage that best suits your needs.


Crawford Metaforce is technology-neutral and not influenced by any hardware or software providers. We consult solely on behalf of our clients. We are impartial and will only recommend the business process or technology solutions best-suited to each client.

Metadata. You know you need it. The only way to unlock all of your content is with rich descriptive metadata. But who can watch all those hours of content and write metadata that makes sense for your company?


Our web hosted entry platform means that we can use the perfect writers from around the country who get your content and who know how to write meaningful metadata.

We consult with you to develop a taxonomy and send you samples until you are happy with the quality. Then we ramp up to deliver quickly so you get a fast ROI. Get the metadata you need to empower your content.

Download the Metaforce brochure.


 What to know more about our Metadata services? Leave a message and a member of our team will touch base with you shortly.

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