Tag: metaforce
13 June 2017 - 12:29, by , in Media Management, Metaforce, Comments off
Most content owners have recognized the need for descriptive metadata. But taking the first steps toward writing metadata is a daunting task. What metadata will be most useful? How should it be formalized for consistency? How to ensure it will be compatible with DAM systems? Who is available to write it with the correct understanding...
14 April 2017 - 14:35, by , in Case Studies, Metaforce, Comments off
Metaforce, Crawford’s cloud-based, descriptive metadata solution, specializes in onshore human generated descriptive metadata and clip selection. When Viacom specified metadata tagging as part of its MTV Vault Project, Metaforce was the ideal solution to meet the challenge. The immediate success of the project – allowing all MTV teams from MTV News to programming, promos, press...